Manager, Product Marketing (SaaS, B2B, Construction technology)

  • Full Time
  • Remote

cipo_cloud CIPO Cloud Software

Built by owners for owners.

CIPO Cloud Software is a modern platform that caters to some of the world’s most underserved industries: Public Utilities, Water, Wastewater, and Municipalities.

Help us reimagine construction project management built just for construction owners!

We’re in growth mode and looking to add a dynamic Manager, Product Marketing, to our CIPO Cloud team.

The Director, Product Marketing, is a hands-on leader responsible for driving CIPO Cloud’s product marketing strategy to drive growth, relevance, differentiation, and value in the Construction Industry. You will collaborate with cross-functional leaders and teams in virtually all aspects of product and portfolio strategy, messaging, positioning, storytelling, go-to-market execution, and analysis. Your responsibilities will include:

  • Lead the product marketing function for the company, collaborating cross-functionally to help drive overall product architecture, roadmap, and product/feature positioning in a rapidly evolving construction technology category.
  • Drive the product positioning, messaging, branding/naming, and value proposition for CIPO Cloud in vertical target markets.
  • Plan the launches of releases of existing products/features, and manage the cross-functional implementation of the plan.
  • Understand and support our currently developing sales channels; train on the problems we solve for our buyers and users; create sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, objection handling sheets, and teach them how and when to use it.
  • Obtain insights into customers’ usage of our product features, use cases and case studies, untapped opportunities, and buyer personas through interviews, surveys, and sales data.
  • Understand the competitive landscape—be an expert on our competition, how they are positioned, and how/where our products compare.
  • Collaborate with the demand generation team to develop omnichannel go-to-market campaigns and content that resonate with our target buyer personas at all sales cycle stages.
  • Initiate, define and manage market research studies in collaboration with internal and external resources and the product team.
  • Contribute to the strategy and plan to expand product/features to new verticals, new segments organically, or via partnerships.


  • 5+ years B2B product marketing experience; construction technology or construction services preferred.
  • Hands-on strategic, analytical leader with experience working in a technology company in a high-growth mode. Exceptional ROI-tracking skills, able to prove what is—or isn’t—working.
  • Knowledge of B2B SaaS customer buyer journey and how marketing influences different stages in the sales and renewal cycle.
  • Outstanding written and verbal communication skills; comfortable communicating complex technical product information in various formats and channels.
  • Strong content creation skills with a portfolio of work to show.
  • Excellent people and management skills to interact with colleagues, clients, cross-functional teams, and third parties.
  • Comfortable using various collaboration, content, and user testing tools.
  • Ability to work and thrive in a fast-paced, distributed, technology-focused organization, managing multiple simultaneously with a positive sense of urgency, ownership, and accountability.
  • Proven success working cross-functionally and closely with a product team.

Location: Flexible/Remote

Travel: Twice a year to headquarters (COVID-19 permitting)


  • Great compensation package plus benefits
  • Remote working opportunity
  • Fast-paced and professional work culture
  • Company-paid health insurance including medical, dental, and vision
  • Company-sponsored life insurance
  • Stock options package
  • Flexible time off
  • Paid parental bonding leave
  • Team outings and events when permitted

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